HTC Corporation today introduced the HTC Tattoo, an Android- based phone that brings broad personalisation to the masses. With its distinct design and ability to personalise all aspects of the phone, from its hardware to its applications and content, people are able to express themselves and create their own individual mobile experience.

“Everyone wants their own phone to feel like it was specifically made for them. The Tattoo, with HTC Sense represents an easy way to shape your own distinct mobile experience and really make it your own.” said Peter Chou, Chief Executive Officer, HTC Corporation. “The HTC Tattoo ensures that you can create the most engaging and appropriate mobile experience through simple yet powerful personalisation.”

HTC Tattoo is the second phone to embody HTC Sense, a mobile experience focused on putting people at the centre by making your phone work in a more simple and natural way. Designed by listening and observing how people live and communicate, HTC Sense revolves around three fundamental principles – Make it Mine, Stay Close and Discover the Unexpected.

With HTC Tattoo, you stay close to the important people in your life by integrating your communications and applications including voice calls, emails, texts, photos and status updates into one consolidated view, providing innovative and fun phone experiences.

The stylish HTC Tattoo is small and compact, fitting snugly into your hand or pocket. People are able to design and purchase their own unique covers or search and select from popular cover designs, altering the look of the phone to reflect their mood or individual tastes.

HTC Tattoo integrates Google’s innovative mobile services including: Google Maps, search, Google Mail, and Android Market where users can download thousands of popular applications and games. It also comes complete with a broad variety of hardware features including a 3.2 mega pixel camera, 3.5mm stereo headset jack and expandable microSD memory.

Pricing & Availability:
The new HTC Tattoo will be available this weekend in Thoughtful Silver at all authorised resellers and exclusively in Sophisticated Black at M1 retail outlets at a suggested retail price of S$598*. Standard retail HTC Tattoo package will come with a 2GB microSDTM card.